FullBucket Health

Doing Good

FullBucket's mantra is Be Good & Do Good.

It is driven by our belief that a for profit business has an obligation to help those related to our circle of influence.

This perspective was born from our exposure to animals and people in dire conditions and we felt the call to help. This is not a corporation writing a check at the end of the year from our profits thing. This is a committment to make giving a part of our business model, our culture... our very fabric.

We recruit individuals that have the same mission and believe we can make an impact.

This is our story...

The scene was nearly heartbreaking. A bedraggled burro gamely carried his passenger, an amputee, into the makeshift veterinary clinic.

Dismounting with his crutches, the elderly Mexican man looked to veterinarians Rob Franklin and Keith Latson for help.

The people in Veracruz rely on their equids for transportation, work and sometimes MUCH more!

“The burro had a huge saddle sore on his back and was clearly undernourished,” said Latson, an orthopedic surgeon practicing in California.

“For this man, the burro was more to him than the burros and horses we see in the U.S. This burro was his transportation, companion and provided a way for him to make a living for his family.”

Over a period of four days both Keith and Rob, who practices equine internal medicine in Texas and is the President of the Texas Equine Veterinary Association, treated more than 1,000 equids in Mexico for a variety of ailments, and provided basic services, such as floating, or filing, the sharp points of teeth, and de-worming to rid the animals of potentially fatal parasites.

Co-Founder Keith Latson, DVM visits with 2 young locals about their donkey's health problems.

That experience proved to be a bit of an epiphany for the two friends.

Already working together to produce a superior line of products for animals here in the US, the pair realized that by providing such a product to underdeveloped regions dependent on burros and horses, the people would be better able to care for their animals and families. The question then became, “what to do about it?”

The answer: FullBucket.

FullBucket Probiotic is the first in what will become a full line of products developed by the veterinarians to not only provide a superior quality product to horses and other equids in the United States, but to underdeveloped countries, as well. With the purchase of one FullBucket in the United States, another FullBucket will be provided at no charge to animals that desperately need help.


FullBucket provides both Domestic giving programs as well as International.

Here in the US we provide nutritional support to therepeutic programs that use dogs and horses to help disabled vets, handicapped people and children with disabilities.

Our largest program is in Central America where we make "Giving" trips two times a year. On these trips we assemble a group of veterinary volunteers and travel to poor villages in remote parts of Guatemala and Mexico. We forget that not all of the world uses cars, trucks and tractors for daily life.

These countries exist on the backs of these over-burdened animals. You can read an interesting take on this by one of our partners Robo...

We provide basic healthcare needs such as floating teeth, trimming feet, fixing saddles, tick and deworming.

During our first Equitarian experience, we wondered if there was a way to extend the benefit of dental work in horses that couldn't masticate, of deworming equids so burdened that they couldn't absorb nutrients presented to the gut, and of B-vitamin injections which may be quickly metabolized/excreted.

We partnered with an equine nutritionist in Mexico who has taken many equine hair and feed samples in the areas where we work to determine specific nutritional deficiencies in the population.

From the analyses, we work with in-country premix companies to develop a palatable nutritional supplement to address the specific nutritional needs.

This is the product, our "Giving" product, that we distribute, not the commercially available digestive support supplements available on our website and through distributors in the United States.

Our giving mission has grown and extended the reach only because customers continue to purchase our products here in the United States.

We feel blessed and honored that they choose us when making the decision to buy a supplement for their animal.

Rob & Keith examining a recipient mare.


Rob Franklin and Rob Hendrickson operate on a rescue horse for a group of young enthusiasts who hope to become veterinarians someday.
That's TROTT's founder, Bonnie Adams, in front of Bob Baffert's barn at Santa Anita. She's got a couple of tubs bound for Stonepine Training Center in Carmel, CA for former racehorses.
As the FullBucket nutritional line of products expands, Latson, Franklin and Hendrickson intend to continue providing assistance to underdeveloped countries through the Giving program.
Having witnessed the conditions in which these animals exist, they believe they can serve the dual purpose of helping animals and horses even more effectively.
"Right now our priority is to invest back into the Giving program first, then into the company and lastly ourselves. We are third.” said Latson. “We hope this program will encourage people to get engaged and will help them satisfy their inspiration to help animals.”